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Ostuni, known as La Città Bianca (The White City), is one of Puglia’s most enchanting hilltop towns. Its dazzling whitewashed buildings, ancient history, olive groves, and nearby turquoise beaches make it a must-visit gem on any Puglia itinerary.
Here are 14 amazing things to do in Ostuni in 2026 for your Italy gems travel blog.
1. Admire the Panoramic View of the White City
The first sight of Ostuni from afar — a cluster of white houses tumbling down the hill is unforgettable.
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2. Get Lost in the Historic Center’s Narrow Streets
Wander the maze of steep, whitewashed alleys, arches, and staircases. Every corner feels like a postcard.
3. Visit Ostuni Cathedral (Concattedrale di Santa Maria Assunta)
Admire the stunning 15th-century Gothic-Romanesque facade with its large rose window and climb the steps for beautiful views.
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4. Explore the Archaeological Museum
Discover ancient artifacts from Messapian and Greek times, including the famous “Donna di Ostuni” — a 28,000-year-old pregnant skeleton.
5. Take a Sunset Walk Along the City Walls
The panoramic terrace offers golden-hour views over the olive groves and Adriatic Sea.
6. Cycle or Drive Through the Olive Groves
Ostuni is surrounded by centuries-old olive trees. Rent a bike or join a guided e-bike tour for a peaceful countryside escape.
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7. Relax on Ostuni’s Beautiful Beaches
Just 10–15 minutes away: Rosa Marina, Torre Pozzelle, and Costa Merlata with crystal-clear water and white sand.
8. Taste Traditional Puglian Food
Try orecchiette with tomato sauce, burrata, bombette (grilled meat rolls), and fresh seafood. Many excellent trattorias line the old town.
9. Join a Cooking Class or Olive Oil Tasting
Learn to make handmade pasta or taste award-winning extra virgin olive oil at a local masseria.
10. Visit the Franciscan Monastery & Gardens
Peaceful cloisters and lovely gardens just outside the historic center.
11. Shop for Local Handicrafts
Ceramics, limoncello, and handmade soaps make perfect souvenirs.
12. Experience Ostuni by Night
The white streets glow under lights, with live music in piazzas and romantic aperitivo spots.
13. Day Trip to Nearby Alberobello or Locorotondo
Both are easy to reach and famous for their trulli houses and charming vibes.
14. Stay in a Traditional Masseria
For the full experience, sleep in a historic farmhouse with a pool surrounded by olive trees.
Practical Tips for Visiting Ostuni in 2026
- Best Time: May–June or September–October (warm but not overcrowded).
- Getting There: Train to Brindisi or Bari, then bus/taxi. A car is useful for beaches and countryside.
- Where to Stay: Inside the white city for atmosphere or a masseria for relaxation.
- Pro Tip: Wear comfortable shoes — the town is very hilly!
Sample 3-Day Ostuni Itinerary
- Day 1: Explore the historic center + Cathedral + sunset.
- Day 2: Beach day + olive grove tour.
- Day 3: Cooking class + nearby towns.
